After our meeting with Glen Schwaber from Israel CleanTech Ventures, we departed Jerusalem for the trip south to the city of Be'er Sheva. As we drove, the group debriefed from our earlier meeting and also prepared questions and exchanged information in preparation for our two upcoming afternoon company visits.
Photo by Kristin Thompson
At the time, unbeknown to the team, our group's driver had mistakenly taken an unintended detour on Israel Highway 60, which cuts directly through the heart of the West Bank, past the cities of Bethlehem and Hebron, before reentering Israel proper just outside Be'er Sheva. We were all definitely caught off guard when - after two hours of very fast driving - we entered an armed checkpoint to reenter Israeli controlled territory. Definitely an interesting experience, to say the least! I would write more, but that story is for another time.
After a quick schwarma lunch at a local mall, we arrived at our second meeting of the day, Netafim. Founded in 1965, Netafim is jointly owned by three kibbutzim - Hatzerim, Magal and Yiftah. As of June, 2010 they have over 2,000 employees, operate in 112 countries, and have annual sales over $400 million. Netafim is the global leader in smart drip irrigation solutions for a sustainable future. Since introducing the world's first drip irrigation solutions they have led the way by developing products that help our customers optimize results.
Photo by Kristin Thompson
Our host and guide at Netafim was Naty Barak, the Head of Sustainable Development and a 30+ year veteran of both Netafim and the Hatzerim kibbutz. Naty offered the Smith team a fantastic overview of Israel's first cleantech firm (before anyone even knew about sustainability or clean technology), its history and its future. After a 20 minute presentation, covering the technology of drip irrigation, as well as a few current case studies of its use and impact in global agriculture, we departed for a tour of the Netafim factory. We walked the production floor, inspecting up close each machine along the way.
Photo by Kristin Thompson
Amit Grauer, Yitran's current VP of Product Management played host to the Smith team during our visit and walked us though Yitran's short, but eventful history - walking us through its ups and downs - and explaining the path they see to eventually achieving success in the future. As many in our group aspire to become entrepreneurs in the future - it was certainly interesting understanding the false starts, missed opportunities, etc. that come with any new venture. Yitran is certainly an interesting company with a valuable product. The question is twofold though: 1) Can they convince the right industry players to adopt them as the standard? and 2) Can they stay afloat long enough to see the first part become reality?The weekend in Jerusalem and Be'er Sheva was highly rewarding. By the time we rolled back into Haifa late Sunday night - without a doubt - the whole team was exhausted. That being said, everyone agreed that they wouldn't have missed anything we'd done.
